A picture goes viral on Facebook…

Viral might be an over statement but in the realms of my little Facebook world last night was, what can only be described as, mental. It was social media overload and it all came from a little picture of a sunset I posted online last night.

Last night I hadn’t even really planned to go out for sunset, it’s the sort of in-between time of year where the coastal locations are finished for the year with sunsets and Calton Hill is the only real obvious choice for an Edinburgh sunset. The problem being though, I’ve been there are done it, many times but that said, with the thin wispy clouds it was obvious this was going to be a cracker of a sunset, no big bank of cloud out to the west to ruin it, just light clouds to carry the light.

Sunset was 6.27pm and I got to Calton at about the same time, I don’t think I even took a shot until near 6.40pm and at that time the light from the sky was still to much for even a stacked 0.9 and 0.6 grad filter to cope with, it was a good 10 minutes later until the light came good. The real good light didn’t come till nearly 40 minutes after the sunset by which time the lights on the Castle were on too.

I left the hillside about 7.20pm with a haul of about 90 shots, mainly sunset views and a few looking into the Leith twilight. Back home looking at the RAW files there was one real standout shot, a shot of the Castle and clock with a real pink sky behind, needed a little work to tease out the detail but overall the base shot was pretty reasonable.

I uploaded the image to Flickr and set out a tweet for it and uploaded to my Real Edinburgh Facebook page at about 9.30pm last night. This is when it all started to get a bit surreal.

The shot picked up some momentum on Twitter, quite a few comments and retweets of the Flickr shot and the views build steadily to over 500 in a little over an hour. Facebook though was going mental.

Within minutes of uploading the shot it had gathered over 100 likes, comments started flooding in, shares were going through the roof and page likes were coming in by the second. In less than 15 minutes the shot had racked up over 1000 likes and nearly 100 shares. I figured it had to slow down soon but it didn’t, and over 14 hours later still hasn’t.

At the time of writing this the shot has merrily skipped past 8000 likes, way over 300 comments and god knows how many shares. Page likes have doubled to over 4000 and continue to rise. The pic has been viewed by over 50,000 people on Facebook.

There is a downside though, I’ve already found a version of the shot ripped off from Flickr on the EA Fifa 13 forums and who knows how many Facebook profiles it now sits on top off. Worse still, how many saved it and passed it off as their own? Quite a few I’ll bet but that’s the perils of sticking stuff out there on the internet, it’s a trade off between getting your work viewed and the thoughtless minority.

I’ve no idea where this is going to go. I’d noticed the page building up some momentum the more likes it picks up but it feels like it’s ran out of control just now. My next post will automatically drop onto the timelines of over 4000 people; I suppose I better watch what I say in future!

One thing you can’t deny though, Facebook is oh so very powerful in this sort of situation. Much more so than any other social media outlet. I never watermark images, but I so wish I had with that one now! Still who knows, if everyone gets 15 minutes of fame maybe that was mine? Pressure now is to keep following it up with shots of equal quality! Not the easiest with the Scottish weather!

Check out the Facebook page: Real Edinburgh on Facebook

And the pic? Here is is…

Sunset of the year, 9 October 2012

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2 responses

  1. Wow. Makes me wish I were there. And, yes. I hear you on the topic of sharing online; but, as you said, that’s the price one pays. Of course, you could keep your beautiful photos to yourself; but who’d know you even had them? What good are treasures so well hidden that no one can enjoy? It’d be like hiding yourself in a closet forever… or keeping your gifts and talents to yourself.

    October 10, 2012 at 12:35 pm

  2. It’s a great shot – congratulations!

    October 10, 2012 at 12:51 pm

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